Silver has been an outspoken fan of social media engagement and has championed efforts to attract younger viewers who often regard TV broadcasts as outdated as AM radio. At a Code Commerce event in New York, he cited a Twitch stream of a video game as inspiration, but also noted, “I think to a lot of older consumers, used to looking at sports, it might might look incredibly cluttered.”Streaming is the future of sports broadcasts, and sports fans have empathetically indicated they’re willing to pay for it. With most sporting events running upwards of three hours, breaking it into more consumable chunks is a natural progression. It’s also an easier decision to spend a buck or two on the last few minutes or innings of a close game rather than subscribing to a season-long package.
NBA's League Pass can be quite pricey if you're more of a casual viewer than a huge fan. Those "casual viewers" could still go online to find illegal streams to watch, though, so the association seems to be thinking of ways to win them over -- like offer access to a game's fourth quarter live stream for just 99 cents. Courtside Ventures Managing Partner Vasu Kulkarni has received a notification on his phone, telling him he can watch the last few minutes of the Heat-Thunder game for less than a dollar.
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