The product packaging box is like a form of fashion, even if it does not change every quarter, it has a tendency to change year by year. Fashion trends are not always related to the visual effects of products. Similarly, packaging trends are not only related to the visual design of packaging boxes. The shape, material and design of the packaging box play a huge role in product planning and marketing. As a cardboard box manufacturer engaged in the packaging industry for more than 20 years, we have seen many trends that will lay the foundation for future packaging design.
Environmental friendly
The trend of environmental protection has been popular in the packaging industry for a long time. In the future, the country's environmental protection control will only become more and more stringent. Consumers' environmental protection requirements for product packaging boxes will only become more and more stringent. Some large-scale well-known brands have begun to study environmental protection packaging as early as the beginning. From the selection of the packaging box, the process to the printing, the environmental protection issues of each part of the packaging box are within their consideration. But now Xinpai has discovered that more and more companies will ask about the environmental protection of the cologne packaging box when purchasing packaging boxes, such as: whether the packaging box material has passed FSC (Forest Stewardship Council) certification, whether the surface film of the packaging box can be degraded Membrane is like whether the handle of a handbag can use cotton rope or paper material and so on. It can be seen that in the future, more and more companies will only pay attention to packaging environmental protection issues.
Design
In the past, minimalist packaging design was very popular. Although it will continue to be popular in the future, its fashion trend is very gentle. With the continuous popularization of Chinese traditional culture, more and more users pay attention to Chinese traditional culture. In recent years, more and more well-known brands are making cultural co-branded packaging, the most common ones are "Forbidden City Co-branding", "Summer Palace Co-branding" and so on. This trend is becoming more and more obvious. Although these joint names are already "bad streets" in the eyes of many people, traditional cultural style product packaging boxes are still very popular. In addition to joint names, traditional Chinese culture can also be conveyed in other ways, such as adding traditional drama, crafts, regional culture, traditional costumes, mythology, festivals and other elements to the packaging box. It is displayed in the most innovative way when conveying Chinese traditional culture.
Unboxing experience
Short videos and self-media apps are indispensable in people’s lives. This also provides many brands with opportunities for product marketing. The visual effects and unboxing experience of the products that attract viewers the most in short videos and self-media platforms. The more attractive the visual effect of the box and the unpacking experience, the more consumers will pay attention to the product and brand.
When customizing packaging boxes, in addition to understanding future packaging customization trends, choosing a professional packaging manufacturer can also add points to your product packaging boxes. Xinpai has been engaged in the packaging industry for more than 20 years, specializing in custom luxury packaging boxes, cosmetic packaging boxes, electronic product packaging boxes, and gift packaging boxes
