If you're looking for a website designer, it can be confusing to attempt to select the best one. Go through the Yellow Pages in any town or city and you'll discover a long list of web designers. Look on the Internet and you'll discover even more.
Perhaps you have a pal who understands a bit about web design and has actually provided to develop you a site free of charge. Should we use up the deal? Or possibly you are thinking of building your own website. Should you take the plunge and buy some web design software? Or should you utilize among those diy website home builders that many web hosts are now providing?
Well, it depends on what you want your website to appear like and, more notably, what you desire your site to achieve. If you are establishing a website for your organization, the supreme aim should be to offer more of your services or products. If your website does not assist you offer more, why would you invest money in it? A website that does not sell is a liability for your company. A website that brings in brand-new inquiries and sales is an important possession. As some services are finding, the Internet can be a strongly effective type of marketing
For example, among my customers, who sells steel-frame kitset houses, is getting 99% of his company off the website I developed for him. Every morning he opens his emails and sees 20 or 30 new queries from the website. They come like clockwork, every day. He Doesn't require to do any other form of marketing.
So how do you discover a designer who can develop you a site that offers?
There are two primary kinds of website designers - those who are primarily knowledgeable in graphic design, and others whose primary strength remains in programming. Those with a graphic design focus will develop you a nice-looking site, while the programming whizzes will build a site that works effectively however might not have the same visual flair.
However, a third aspect is required in a service website. If this third factor is missing, your website will be like a two-legged stool. It will fall over. It will not work efficiently to develop your organization. We will merely sit out there in the online world looking quite but will get a couple of visitors and make a couple of sales.
This third element involves marketing. When a visitor comes to your website, you have simply 2 or 3 seconds to get across your key marketing message. It needs to be defined plainly so it hits your visitor right between the eyes. Visitors don't pertain to your website to be captivated by all the cool effects that your website designer has included.
They don't care how well the back end of the site works. They just want to know what your product and services is all about, and what it can do for them.
Your website requires to have a clear sales message. You require to present your visitor with an alluring offer that they can't refuse. You need to inspire your visitors to do something about it. either to acquire your product off the site, or to contact you for more information. That's why the perfect website designer needs to have a marketing brain. This sort of designer understands how to layout the words and pictures on a page for optimum marketing impact. They comprehend how the human eye crosses a web page (scanning very rapidly for anything that looks interesting). They understand how to compose an engaging headline that makes your visitor wish to keep reading.
Successful website design is basically about marketing.
You require to bear this in mind when picking your website designer. When you get to the heart of it, website design is not mainly about art. Nor is it about technology. Web design is essentially about marketing. It has to do with providing info to your potential consumers, so they will buy from you.
Will your site get a great ranking in online search engine?
If your website gets lots of free traffic from search engines, it can provide a huge boost for your company. There are some easy secrets for getting a good ranking in the search engines, particularly Google, for the main search phrases that your potential clients are most likely to utilize.
An excellent web designer will consider the best search phrases, called 'keywords', to construct each page of the site around. For example, when I built the site for my client who sells kitset homes, the most obvious search phrase was 'kitset houses'. I utilized these keywords in tactical put on the site, such as in the 'title' tag which is hidden in the code behind the site, which is what the online search engine see. I also used keywords in other places throughout the content of the site. As a result, the site ranks extremely on Google and other online search engine for the search term 'kitset homes singapore'.
What about the expense?
If you are a small business on a tight spending plan, the expense of your website is an essential element. You want every dollar you spend to be effective in the prime aim of your site, which, as we have actually simply talked about, is to sell more of your services or products. You may be tempted by cheap deals from designers who state they can develop a six-page website for $300 or less.
These kinds of websites are based on ready-made templates that, quite honestly, look horrible. I have actually re-designed sites for clients who have actually gone with these inexpensive offers and later on understood their error. Generally, the old axiom holds true - you get what you spend for.
You might get a cheap site by getting your pal to develop it. Will this site truly help establish the professionalism and reliability of your organization? Or will it look cheap and incompetent, and do your company more harm than good?
While a professional web designer might charge more than your buddy, keep in mind the extraordinary long-lasting marketing power of the Internet if you have the right sort of site.
You can keep a website online for less than $20 a month. Compare that with the numerous dollars a month you can invest in advertising in newspapers, magazines, and other media.
In conclusion
As we have actually discussed, an effective website is one that ranks well in online search engine and generates the preferred action from its visitors, and the trick to a successful website is persuasive keyword-rich content. The layout, the colors, and the pictures are all extremely important, however the search engines and your visitors respond above all to the words. This suggests when you are looking for a web designer, your top priority must be to discover a designer who has a marketing brain.
