Ronnie 2K tells Complex. "I worked with our team to mt nba 2k23 bring this idea to life . It was fitting to work with his. When we put out that tease, everybody assumed it was going to be another basketball player...it allows us to live in the world of fashion, culture, music which 2K has a seat at now."
NBA 2K has evolved from just another hyped product within the world of gaming. It's now a defining moment in the world of culture and the intersection of pop culture, music fashion, sneakers and, of obviously, basketball has taken the franchise to heights that is unmatched by any other sport. The most recent edition of the game, NBA 2K23, the game set a new standard when it announced J. Cole as the first ever rapper to be featured on with the covers of NBA 2K with the Dreamer Edition. Although it was certainly a surprise that 2K had a cover of this, especially at the end of the launch, the pattern of the game's design probably indicated that this could happen one day. Even so, this wasn't even 2K's idea, it was J. Cole's.
"Three and a half " years when he was dunking at one of the break times on the All-Star Weekend Saturday Night, J. Cole said 'Ronnie I'd love to join you on MyCareer and be a part of the ideation around that"" Ronnie 2K tells Complex. "I was part of our team on bringing this idea to reality, but it was appropriate to work with him. The moment we released that tease, everybody thought it was going to just be another basketball player...it allows us live in the world of fashion, culture and music and culture, which is why 2K has an equal seat at the moment."
Its J. Cole cover is one of the four covers for the new edition of 2K and the other covers feature Michael Jordan, Devin Booker and a duo with Sue Bird and Diana Taurasi. NBA 2K23 talk has been being discussed on social media in recent days, especially with NBA ratings dropping this week. Kevin Durant even took at humorous remark when his 2K rating was released.On the week prior to the game's launch, we spoke with Ronnie Singh aka Ronnie 2K on the decision to cheap mt nba 2k23 put MJ as the game's cover rather than LeBron and why Devin Booker was selected over other NBA stars, MyCareer, ProAm, gameplay, and more.
