Big Data Analytics in Retail Market: A Look at the Industry's Growth and Future Prospects

Growing need to enhance customer experience with personalized offerings and increasing demand for price optimization in the retail industry is driving big data analytics in retail market growth.

Emergen Research has recently published a detailed report on the global Big Data Analytics in Retail market formulated through extensive primary and secondary research. The report offers in-depth knowledge and analysis of the Big Data Analytics in Retail market through verified and validated data curated to offer accurate insights.

It also sheds light on the effect of the financial difficulties and supply disruption caused by the pandemic in the overall growth of the market. Furthermore, the report covers a current and future impact assessment of the pandemic on the overall growth of the Big Data Analytics in Retail market.

The global big data analytics in retail market reached a market size of USD 4.56 Billion in 2020 and is expected to register a robust CAGR of 21.2% over the forecast period, according to latest analysis by Emergen Research. Growing need to enhance customer experience with personalized offerings in the retail industry is among some of the key factors expected to drive growth of the global big data analytics in retail market during the forecast period. Retail businesses analyze in-store surveillance recordings and data from sensors to enhance consumer experience. Retailers calculate how many buyers tend to move to a storage area and better represent the products individuals are more likely to choose initially. It is not a modern idea that retailers purposefully plan their layout, thus letting customers come away with far more products than they initially planned to purchase. In addition, increasing demand for price optimization in the retail industry is expected to further augment growth of the global big data analytics in retail market during the forecast period. Big data analyticsoffers retailers an edge when it comes to selling items. Precise trackingcan help retailers to identify trends. Retailers can schedule placement of different products and expect an effective dynamic pricing approach. Increasing use of ERP applications to enhance management in the retail sector is expected to further boost growth of the global big data analytics in retail market going ahead.

The report is updated with the impact of the COVID-19 pandemic on the Big Data Analytics in Retail market. Every industry vertical across the globe has been affected by the pandemic, and the report assesses if the impact of the pandemic on the Big Data Analytics in Retail market has been positive or negative.

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The report further divides the Big Data Analytics in Retail market into key segments such as types, applications, end-user industries, technologies, and key regions of the market. The report also sheds light on the segment and region exhibiting promising growth in the Big Data Analytics in Retail market.

Big Data Analytics in Retail Market Segmentation:

  • Component Outlook (Revenue, USD Billion; 2021–2028)

    • Services
    • Software
  • Deployment Outlook (Revenue, USD Billion; 2021–2028)

    • Cloud-Based
    • On-Premise
  • Application Outlook (Revenue, USD Billion; 2021–2028)

    • Customer Analytics
    • Sales & Marketing Analytics
    • Merchandising Analytics
    • Supply Chain Operations Management
    • Social Media Analytics
    • Others

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The report also studies the key companies of the Big Data Analytics in Retail market along with analysis of their business strategies, M&A activities, investment plans, product portfolio, financial standing, gross profit margin, and production and manufacturing capacities. Some players analyzed in the report are:

Key companies operating in the Big Data Analytics in Retail market include:

Oracle Corporation, Zoho Corporation, SAP SE, Qlik Technologies Inc., International Business Machines Corporation, Retail Next Inc., Salesforce.com Inc., Microstrategy Inc., Alteryx Inc., and Fuzzy Logix LLC

The Global Big Data Analytics in Retail Report is a panoramic study of the overall Big Data Analytics in Retail market published by Emergen Research and covers a wide-ranging analysis of the technological advancements and product developments in the Big Data Analytics in Retail market. The report provides a detailed analysis of the key factors of the Big Data Analytics in Retail market that are expected to have a positive impact on the growth of the Big Data Analytics in Retail industry.

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Regional Segmentation

North America (U.S., Canada)

Europe (U.K., Italy, Germany, France, Rest of EU)

Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)

Latin America (Chile, Brazil, Argentina, Rest of Latin America)

Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

The report further examines the market in the key regions of the world with regard to production and consumption patterns, import/export, supply and demand ratio, revenue generation, market share and size, and presence of prominent players in the regions. The report also covers the expansion plans undertaken by companies in the regions under the regional analysis section.

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