Banners, newspaper ads, print media, sales and marketing teams, paid ads, and whatnot one needs to make a brand popular. Not only that, all this needs one to pour in thousands of dollars to keep the thing going. With rising inflation and the world becoming smaller with the invention of mobile phones, brands relook at their approach.
Observe any well-known ecommerce website design company. What makes them an absolute favorite is that they use a way better and cost-efficient alternative. And that is, to use the power of social media to reach out and market products.
In this article, we talk of 3 super ways in which a brand can use the power of social media to market and promote their brands among their target customers.
1. Have an easy organic outreach to leads
Creating an organic reach to users is easy when one takes the help of social media. In fact, this strategy works great for small and new businesses to establish their hold in the market.
Use a brands' followers to reach new users
Create posts and reels. Share them consistently on all social media platforms. Yes, on all the famous social platforms so as to be in front of users' eyes. Not only that, respond to user queries and comments. And in no time, all will talk of the brand.
2. Create and most importantly, maintain brand loyalty
The fight is intense among brands. Ask any Toronto website design agency, and they will tell you how big and complex is the fight for brands to win over the trust and loyalty of users. After all, the market has so many products of the same kind, claiming some or the other thing.
Take, for example, today’s skincare fetish. People are going gaga to have mirror finish skin, something that they call glass skin.
Even when we hate it, our skin will age and lose its shine and texture. No matter how many lotions, potions and peels one applies, skin cannot be as smooth as a glossy paper devoid of acne, scars, pigmentation, wrinkles, etc. Then too, today many companies are sharing magic serums, and creams with wonder chemicals like niacinamide, salicylic acid, retinol, glycolic acid, etc.
Convincing people on social media is way easier than what most think
A look at the research papers shows that whatever these brands claim is not that in reality. Tests of these so-called wonder products have negligible effects on the skin. So much so, that the results are not even creditable. Then too, thousands of people can’t stay away from buying these things.
This is what social media does. An influencer or even just a customer shares a positive review showing the magic bottle. And the magic spell is cast. People rush on to buy the product without thinking twice. Not only that, a brand keeps on sharing success stories on social media, and people keep on buying the thing again and again hoping that it will make their skin younger.
People think twice before wavering if they have a firm belief in the cause of a brand
Given the paradox of choice, expecting customers to stay loyal to you is much like staying in a fool’s paradise. However, ask a smart Mississauga digital marketing agency and they will tell you an easy solution.
3. Use social media to spread the cause of the brand to keep brand loyalty
The best thing about social media for a business is that it’s the best platform to display what a company believes in. Also, it makes it possible to have like-minded people stay connected to it.
To elaborate, a short reel about the cause of say, sustainable lifestyle or supporting local brands has the power of drawing people’s attention to a brand cause. And not only that, it invokes a strong feeling of staying connected to the cause. Mind you, it's the cause that the driving force of people buying from such brands
Which is why, the said brand has to be consistent with talking more about the vision or the cause, rather than the product or service.
Heard the very recent way of water cremation? The world news was flooded with this kind of cremation when Desmond Tutu - the anti-apartheid, Nobel prize winner, South African Anglican archbishop died.
So, if a funeral home has to promote this service, it will have to promote the cause of an eco-friendly way of disposing of a dead body rather than the service. Only then, will people attach to the cause instead of the traditional methods.
Final Note
Play with social media and sustain a business. But yes, social media presence is of no use if you don’t have a website. As per a website designer Toronto, a robust website is what makes a solid social media presence. Don’t get flattered by those who say that social media is enough for a business. It is a half-truth. Because those who are engaging and liking your posts and reels need to be brought to your web pages where they will actually make the purchase.
